You have been using the best SEO tools to optimize your keywords and phrases. You have been investing in creating content after coming up with relevant topics. You have been trying everything, convinced that what you are doing should be good enough to get Google to like your content and bring it to the first page. You have been failing.
Sometimes, actually, most of the time, the world is a tough place. You might be doing the very best that you think you can, but someone out there is doing better.
Having said that, don’t let the harsh reality get you down. Google has become very picky and choosy about contents it wants to rank. It has upped its methods, changed core algorithms, invested in manual work force to verify how much an article or a post adheres to the strict internal guidelines it follows. So, how do you get to stay in the game? You up yourself. You create content that is the best. Not a very easy task, but definitely doable.
To begin with, here are some important questions that you need to be asking yourself before starting or finishing your content:
How long and detailed is the post?
How clearly written, simply explained and practically relevant is it?
How reader friendly is your post?
Is your post credible and backed up with data, statistics and opinions/quotes from experts in the niche?
Does your post allow reader options?
If the answers to the above questions are majorly on the positive side, you are doing great. Maybe using the Top SEO software will help you further your content visibility. However, if you cannot answer these questions to your liking, the rest of the guide is for you.
Creating Long and Detailed Posts
Google loves long posts. Google loves them because users love them. Well written long posts contain much more information on any given subject than a shorter post. According to experts, in order for a post to be actually useful to the reader, it needs to encompass several points and expand on them.
The best way to approach a topic is to assume that the reader wants to learn more about it and is hence searching for it on the web. Your task is to supply content to meet that need. The more detailed, relevant and useful your content is, the more likely it is to be ranked up by Google.
Keeping the Language Simple and Information well Explained
There is no point if the reader has to spend energy trying to understand the sentences you put down. Content on the web should not be confused with literature. You are writing for your reader. Make sentences as palatable as possible using words that are commonly known and widely used and keeping them short.
Similarly, if the concept you are explaining, or the topic you are writing on is complicated inherently and little known, try to make it as understandable as possible with the help of examples, analogies and metaphors. Breaking down the topic into several parts and creating separate posts for each part also works very well.
Making Reader Friendly Content
Not too many people in the world are fond of text books. So, while creating content, you should make your page look as different from a text book page as possible. A wall of words is terrifying. Break down long paragraphs into simple bullets. Use images, graphs, cartoons, charts.
Readers on the internet are skimmers. They skim through a large number of articles and pages each day. If they want to skim, help your readers skim. Maybe they are only searching for a small portion of the information you have to provide. Create a table of contents.
Wikipedia has a lot to teach.
You have used the Best SEO Software to get you the best phrases and topics to write upon. You can create great links and increase traffic to a website. You have even written a great content with a ton of interesting, well explained information. It might still not be enough to outrank other content on the web. The simple reason is that the internet is crammed full of misinformation as much as it is full of information. For readers to acknowledge your work or to trust in your write ups, you need to provide links to sources of your data, or mention quotes from experts which reflect what you are saying.
Giving Readers Control
One person can process things very differently from the next. Some users may be very adept at reading fast, while others resort more to images and graphs to grasp concepts and theories. Your content needs to provide for the different kinds of readers to some extent or the other.
If it’s possible, create PDF files for your content. That way, the reader has the option of reading through the interesting article you have created at ease, and you get to ask for may be a share or a comment.
Giving some control to the user while he or she is in your site makes your work that much easier on the long run and increase traffic.