5 Ways to Make Competitive Research Simpler and More Effective

Competition is present in every walk of life, whether one likes it or not. The open market has encouraged competition and rightly so. The art of competition has some intrinsic benefits for those engaged; they emerge better developed and stronger through the process.

Competitive research is an ongoing process which involves an analysis of the market landscape of the competitors. It helps to form a clear understanding of where your competitors stand, what the people are saying about them, how far ahead on new trends and developments they are and the likes. All these enable you to form strategies, use and create appropriate SEO tools and outsmart other players in the same field as you.

Some of the simplest ways of carrying on proper competitive research are listed below:

Using Search and Suggest on Google

Google Search is probably the first place to start with competitive research. Type the name of any brand that you want to research and Google will provide you with ample information on the same, including blogs and websites. The best part is that the search results will almost always contain links which show you the alternatives present to that brand.

Knowing the popular alternatives in the market will allow you to research deeper into each and compare how one brand fares against the other. It is important to know the current popular choices when you are planning on developing your own tool or looking for the best one available.

Google Suggest is an even smarter option than Google Search. All you need to do is type ‘brand name vs’ and Google will instantly provide you with a list of brands compared, based on the frequency of searches. This means that the name at the top of the list has been most frequently compared to the given brand name and searched most options.

While conducting research using only Google Search and the Suggestion box is not going to be enough besides being a time consuming affair, it is without question the best place to start.

Follow Blogs and Reviews

Blogging has become a huge thing in the last decade and it is safe to assume that most of the brands you are competing as maintain blogs as a way to enter the social media. If you follow blogs intimately, you will come to know a lot about their communication and marketing strategies, as well as their perspective on their products and services.

User reviews found on blogs also enable you to see how well or poorly received they are in the user community.


G2Crowd is a great place to stop by for collecting material for competitive research. The software enables you to access ratings and reviews on vendors and products which are based upon user community feedback. It also allows you to discover new tools and competitor sites by producing popular comparison data.

Analyze competitors based on content

Content is gold. Gone are the days when a few keyword stuffed passages were enough to get your page to the top of the search results. With refinement, even in this field, the relevance of content, links and backlinks, length and quality are some of the factors which truly matter. One of the best ways to analyze your competitors is to check out the kind of content they are putting up. See what they are doing right and what they are doing wrong and learn from them.

Similar Web

Similar Web enables you to obtain an analysis of exposure and traffic on any website which contains their index. Not only will Similar Web enable you to have an in-depth idea of how well your site is doing, but also show you how much attention your competitors are being able to draw.

Similar Sites is the most interesting feature of Similar Web. Using a combination of various factors like links, site structure and surfer behavior, Similar Web presents a list of similar sites across the web. Not only does it make your job easier while researching alternatives to your brand, but also allows you to understand the differences and similarities between your competitors and you.

There are many ways of conducting good competitive research. Not only are you comparing other business enterprises to stay up to date on the strategies they are using and how they are faring, you also need to compare top 5 SEO software in order to ensure that the SEO software you are using is the best possible solution to the problem of visibility. The tools you might want to develop for your clients will need to be at least on par with the top level ones, or better.

How to Use SEO to Get a Higher Search Engine Ranking

It would be really nice if all we had to do was wave our hands or snap our fingers and then our content would magically appear on the first page of every search engine… sadly, that is not how it works, but it is critical for any affiliate marketer to know what SEO is and how to use it with their internet business. In this article, you will learn how to use SEO to get a higher search engine ranking.

SEO, or search engine optimization, is the procedure by which webmasters and article writers take advantage of the unique tools, such as keyword placement and original content, for starters, to boost their search engine rankings. It is unbelievable that the internet has grown so fast in a short amount of time, that many affiliate market competitors have taken full advantage of this opportunity to take all the top spots in every search engine results. It may seem like a doomsday scenario or “let’s pack up our bags and go home,” type of situation, but all is not lost. I started affiliate marketing 3 years ago, not a single article was ranked for a keyword(s) that I chose. Earlier this year (2015), I finally got the hang of SEO, and now, many of my articles and videos are ranked on the first or second page of each search engine. One of my articles that I had published on Sept. 4th, 2015 is currently sitting at the #5 spot, first page on Google and at the #1 spot, first page on Bing (Oct. 14th, 2015) for my chosen keyword. Knowing the inner workings of Search Engine Optimization is critical for any affiliate marketer or online business entrepreneur to understand in order for their business to succeed. The remaining part of this article, I am going to share my knowledge with you.

The most important part of any SEO is to make sure that you type content that is unique and original. Back in the day, before Google made all of its updates, the search results were flooded with all sorts of copied content. Nothing was original. Since the updates were made, any article, blog, or website was penalized, which resulted in a drop in rankings or banishment from the search engines.

The next part of how to get your articles ranked on page 1 in every search result is keyword optimization.

This is critical to the success of your online business. When it comes to typing articles and submitting them to article directories, the first thing you need to do is pay close attention to how many keywords you place in the content. Too many keywords, your article will not get ranked. The same can be said if you hardly use any keywords at all.

This is my recipe for article marketing success:

1. Find a keyword that is not in high demand. If you try to go after the keyword(s) that are in high demand, you will not get ranked. This is how my article, that I have mentioned earlier, got ranked on the first page of every search engine, beating out all the major competition and experienced affiliate marketers websites.

2. Place one keyword in the title and one in the summary or description box. The main body of the article should only contain 2 keywords, one in the opening paragraph and the other in the closing paragraph.

3. Make your article flow with the keyword. Here is an example for the keyword “build muscle women”:

Nobody would read your article if you wrote, “learn how to build muscle women.”

The best way to use this keyword is, “Here is a program that will teach women how to build muscle quickly.” The keyword was used properly, this will make the search engines and your readers happy.

In conclusion, I wrote this article to help you learn how to use SEO to get a higher search engine ranking. Use this knowledge that I have given you and apply it to your internet and article marketing efforts, you will have a lot of success with it. Please, feel free to leave a comment below about anything that was discussed in this article.

Present Role of Search Engine Optimization Services

We are living in a world of tough competition. Here every business is trying to be far ahead of its competitors. Digital marketing has made the job easier for them. Needless to say, by the grace of digital marketing a small business can easily compete with their giant competitors. Taking the advantage of web marketing, small and medium-sized enterprises can get more exposure. They can get more traffic and customers than the giant companies. This is why the importance of internet marketing is increasing day by day.

There are various ways of digital marketing. SEO is probably the most significant among all digital marketing methods. As SEO is a non-paid digital marketing method, web marketing executives and digital marketing experts like it over the other online marketing methods. It allows a website get higher ranks for a longer period of time without spending significantly for it. Unlike, PPC and display ad, SEO does not need to pay Google for online promotion. Your website stays longer on SERPs (search engine result pages).

Roles of search engine optimization services in the present business scenario:

It never stops working suddenly

Search engine optimization services help your website come at the very first pages of Google against your targeted keywords and other relevant search terms. The process is slow but steady. This is why it never disappears suddenly. Apart from web searches, you can indulge in image, audio and video searches to get more traffic on your website. Consequently, you can easily reach your target market and targeted customers.

It is cost-effective

Compared to the costs of other online marketing methods, the cost of search engine optimization services is lower when you get it done by a service provider. When you do it by yourself, you need not spend a single farthing for it. PPC may drive more traffic for sometimes but your ad disappears as soon as your account balance ends. Social media may be beneficial for your images, but SEO can give you more business. It can help you sell and market your products and services over the internet. This is why the importance of organic SEO remains bedrock till date.

It is highly useful

SEO is highly useful for grabbing more market share. As the web analysts say more than 80% customers come on your website through organic SEO, you should ensure it for your website. Another important thing is that nowadays a vast majority of customers look for reviews and testimonials about a company before purchasing anything from it. This is why if you do not ensure ORM factors and SEO works perfectly, you may not be successful in selling and marketing products over the internet.

How Do You Write Quality Content?

If you are an internet marketer or a blogger, you probably understand and appreciate the importance of Content. And you may certainly have come across the term “Content Is the King”! Also you surely do not deny the fact that content is amongst one of the most important aspects of a blog… But…

Do you know the fact that –

Just churning out any kind of content without checking its quality won’t work.
Content is nothing without Engagement and Promotion.
Quality and not Quantity Content is Preferred

In short, I just wanted to ask you, are you aware that in blogging, not just “Content” but “Quality Content” works?

So what is Quality Content Anyways?

In a nutshell, quality content refers to content which is –

Properly written, informative and useful.

NOT something that has a lot of grammar errors and makes no sense.

NOT something that nobody can read.

In fact, quality content compels people to read the content.

Quality content is something that will make your readers come back for more…

Quality content rather gives the reader a ‘movie-watching’ like experience, sometimes adventures, sometimes compelling and sometimes filled with emotion instead of just being a boring chunk of text.

It gives readers new knowledge instead of just repeating the old again and again.

How to Write Quality Content?

While it may sound pretty difficult to write quality content for your blogs, there are a few tips and tricks that can actually help you come up with some great quality articles for your blog, here are some of them:

#1. Get Inspired

Writing great content becomes easier when you are inspired. There are various ways that you can get inspired, try to follow top bloggers in your niche, read their success stories and read the content that they are producing.

Not only will their stories inspire you to write great content but you will also land up with a lot of new post and content ideas.

Another way to get inspired is by noticing things around you in your daily life. Get ideas from day-to-day stuff that happen in your daily life. Go Out; take a stroll in the park and you may land up with some great article ideas from your surroundings.

Who knows, you may even land up the idea of your next post in the middle of the hustle and bustle of a busy market.

#2. Research

Researching before writing an article is as important as writing the article itself.

By researching about the article, you will come across many new ideas about the concerned Topic. Thus in turn you can include these ideas into your article to produce better content.

Note that, the point here is to research and gain new knowledge to add to your blog post, you can get inspired by the ideas but never copy other people’s work.

#3. Breakdown the Topic

Instead of writing articles straightaway it is a great idea to first jot down the most important points of your article in a note pad. Try breaking down the topic in a relevant manner so that the readers can get the most out of your blog post.

#4. Write For the Readers

Recently there has been a growing trend with both newbie as well as experienced bloggers who have started writing just for search engines.

Let me remind you, blogging is a method of engagement not just a method earning.

So, while it is good that one does not forget to address the SEO factors while writing an article; it is in fact more important that you write for the readers rather than write for search engines. Try finding out what your readers want to read looking at your Google Analytics Reports or by asking your readers through polls, surveys and newsletter and then write about in-demand topics.

#5. Make It Understandable

Write articles that people understand. Use simple language and use proper grammar. Badly written articles with a lot of grammar mistakes can cause you to lose a lot of readers.

Make your article easily understandable by all age groups and people with less education too. Try avoiding too much tech jargon, though do use it when needed.

Check your articles for ease of readability by using some free Readability test tools easily available online like Edit Central and Base Webmaster tools. If you are using WordPress SEO by Yoast, a Flesch Readability test tool is already included in the plugin so you can even check for readability using that plugin.

Also, proof read your articles at least twice before publishing. This assures that your articles remains free of grammar errors.

#6. Keep It Short

Make it a habit to write short paragraphs and short sentences rather than huge ones. Most readers have a short attention span, so short paragraphs and sentences will help you keep the readers glued to your article.

#7. Make It Scannable

It has been noted through various researches that most web surfers do not always “read” your full content. Most of them scan your blog post looking for stand out points, words and sentence.

Long blocks of text are often a turn off for most people and tend to turn away readers.

It is important that you ensure your article is scannable. Here is a list of few techniques that you can use:

Bold, Italicize or underline certain key sentences or words.
Use Headings and Sub Headings to break big block of texts
Use Quotes and Borders around important points/paragraphs
Use Images to Portray relevant points Place them closer key point which may make the reader to read the whole article
Use Bullet point lists; it looks good as well as catches readers attention.

Easily scannable text makes it easier for the readers to get oriented with the content and in turn, if they find the content useful and informational they read the whole content.

#8. Build a Unique Persona

It will be very useful if you can develop your own style of writing which will separate you from the pack. People will start knowing you and following you because of your tone of writing.

Try to come up with a personality that people will love. Having a unique tone and style in your article writing will help you build a reader base and also help you build your authority. If you are good at humor, you can even add humor to your articles.

#9. Encourage Engagement

Encourage engagement with your readers through the content by asking questions, adding polls, causing controversies, holding contests and so on. Engage with your readers through the comments so that you can come to know what kind of content you should write and also to build a relationship with your readers.

Readers always like content on which they can contribute some of their own opinions, insights and knowledge through their comments. Always add a call to action to encourage reader engagement.

If you can, also avoid plugins which may cause readers inconvenience while commenting like Captchas, third party commenting systems etc.

#10. Experiment with New Styles

Always writing the same type of articles may bore the readers out, and may eventually even bore you out and cause writer’s block. Most of the time bloggers tend to write essay type blog articles.

But why not experiment with some new styles of writing. You can write different posts like:

List posts
Compilation posts
How To Posts
How Not To Posts
Video Posts

There are so many such different styles that you can experiment with which will keep your readers interested as well as contribute to the creation of quality content.

How Search Engine Optimization Helps to Grow an Online Business

Search Engine Optimization is a well known word in present time. The technique knows the credibility of a first come, first serve policy. It knows that the visible things sold more than the things which are hidden. The SEO services are made for improving the visibility of the website on the search engines. If the website is on the top of the search result on the first page itself, then the chances are more that the website will be viewed by a number of persons. These visitors convert into customers, improving the Return On Investment (ROI) for the business.

If your website is on the next to the next pages of the search result then no one is going to visit it. So, SEO techniques solve this problem and improves the rankings of the websites. The SEO services include Content development, Backlink building, PPC, Keyword Research, Article and Blog posting and many other services. These services also include website design and development. If there are some demerits in the website which hinders its rankings, then also the SEO service providing company helps its clients in improving the look and feel.

There are two types of SEO Services – On-Page Optimization and Off-Page Optimization. The On-Page Optimization means the work done on the website which can website designing, content development, Link Building etc. The Off-Page Optimization includes the Social Media Optimization to make the online business popular through the social networking sites.

There are companies which guarantee for providing the prompt result of the SEO but it should be known to everyone that there is not any shortcut in SEO. It does not give results suddenly if done organically. It takes time because there are millions of websites for Google to crawlers to crawl and give rank to them. If it finds that the website has utilized any wrong method for its optimization, then the search engine bans it from the search result page.

The organic method of the search engine optimization always becomes fruitful in getting the result. It follows the guidelines of the Search Engine sincerely and works for improving the rank of the website. The rank gained through this method persists for a long time in spite of changes in the algorithms of the Search Engines.

5 Tips to Create Great Content Which Ranks High on Google

You have been using the best SEO tools to optimize your keywords and phrases. You have been investing in creating content after coming up with relevant topics. You have been trying everything, convinced that what you are doing should be good enough to get Google to like your content and bring it to the first page. You have been failing.

Sometimes, actually, most of the time, the world is a tough place. You might be doing the very best that you think you can, but someone out there is doing better.

Having said that, don’t let the harsh reality get you down. Google has become very picky and choosy about contents it wants to rank. It has upped its methods, changed core algorithms, invested in manual work force to verify how much an article or a post adheres to the strict internal guidelines it follows. So, how do you get to stay in the game? You up yourself. You create content that is the best. Not a very easy task, but definitely doable.

To begin with, here are some important questions that you need to be asking yourself before starting or finishing your content:

How long and detailed is the post?
How clearly written, simply explained and practically relevant is it?
How reader friendly is your post?
Is your post credible and backed up with data, statistics and opinions/quotes from experts in the niche?
Does your post allow reader options?

If the answers to the above questions are majorly on the positive side, you are doing great. Maybe using the Top SEO software will help you further your content visibility. However, if you cannot answer these questions to your liking, the rest of the guide is for you.

Creating Long and Detailed Posts

Google loves long posts. Google loves them because users love them. Well written long posts contain much more information on any given subject than a shorter post. According to experts, in order for a post to be actually useful to the reader, it needs to encompass several points and expand on them.

The best way to approach a topic is to assume that the reader wants to learn more about it and is hence searching for it on the web. Your task is to supply content to meet that need. The more detailed, relevant and useful your content is, the more likely it is to be ranked up by Google.

Keeping the Language Simple and Information well Explained

There is no point if the reader has to spend energy trying to understand the sentences you put down. Content on the web should not be confused with literature. You are writing for your reader. Make sentences as palatable as possible using words that are commonly known and widely used and keeping them short.

Similarly, if the concept you are explaining, or the topic you are writing on is complicated inherently and little known, try to make it as understandable as possible with the help of examples, analogies and metaphors. Breaking down the topic into several parts and creating separate posts for each part also works very well.

Making Reader Friendly Content

Not too many people in the world are fond of text books. So, while creating content, you should make your page look as different from a text book page as possible. A wall of words is terrifying. Break down long paragraphs into simple bullets. Use images, graphs, cartoons, charts.

Readers on the internet are skimmers. They skim through a large number of articles and pages each day. If they want to skim, help your readers skim. Maybe they are only searching for a small portion of the information you have to provide. Create a table of contents.

Wikipedia has a lot to teach.

Increasing Credibility

You have used the Best SEO Software to get you the best phrases and topics to write upon. You can create great links and increase traffic to a website. You have even written a great content with a ton of interesting, well explained information. It might still not be enough to outrank other content on the web. The simple reason is that the internet is crammed full of misinformation as much as it is full of information. For readers to acknowledge your work or to trust in your write ups, you need to provide links to sources of your data, or mention quotes from experts which reflect what you are saying.

Giving Readers Control

One person can process things very differently from the next. Some users may be very adept at reading fast, while others resort more to images and graphs to grasp concepts and theories. Your content needs to provide for the different kinds of readers to some extent or the other.

If it’s possible, create PDF files for your content. That way, the reader has the option of reading through the interesting article you have created at ease, and you get to ask for may be a share or a comment.

Giving some control to the user while he or she is in your site makes your work that much easier on the long run and increase traffic.

Why You Need An SEO Expert

Search engine optimization or SEO as it is known by many, is the process of increasing the accessibility or visibility of your web pages in search engines. By increasing visibility, I mean getting your web pages to rank well in search engines such as Google, Yahoo, and also Bing. In addition to optimizing the particular page or pages and also creating a functional back link campaign, one has to remain diligent, consistent and of course wait patiently, even when you do not get the desired results immediately.

The Benefits of SEO

SEO is very relevant to your business success. Every business is created to make profit and that is what you get from optimizing your web pages so that clients can see what you do and contact you. Some of the benefits you get from SEO includes;

• Create loyal customers
• Increase brand awareness
• Increase lead and client base
• Build strong presence online

SEO is a necessity for your business and as we know, more traffic leads to more revenue.

Building Back links

For your site to rank high on search engines, it also depends on the number of back link the site has. It is a known fact that the more the number of back link a site has the higher will be the site ranking on search engines. These days, people prefer getting information from the first page of search engines and do not bother much checking the second page. So if you want your business to be visible to clients then you need to rank high.

Reasons you should consider building a back link

• Generate organic traffic
• Rank high in search engines
• Improving website visibility
• Increase popularity and revenue

Guest posting

In addition to building quality links that leads to effective SEO, guest posting gives you important natural links, allows you to use the anchor text that you like on a site that has good search engine authority. If tackled strategically, guest posting help you build your audience and also drives traffic to your site

How to get your web pages or website optimized

Every business that is interested in increase its client base need to have a SEO strategy. This entails having an outline of how the entire website, together with targeted web pages will be tailored to increase visibility. It also includes which off page optimization should be put in place. Most people hire experts to do so and frankly speaking, it is not a bad idea. The entire SEO package includes On-page and Off-page optimization and both processes are important. Remember, once you get highly ranked on search engines, it is important you do all you can to maintain that position for a life time.

It does not really matter whether you run a small or large business, if its sales, marketing as well as revenue generation solely depends on web traffic, then you need to hire an expert or learn SEO skills yourself. I am hopeful that this information can help you make decisions on how you want to progress on optimizing your website.

How to Rank Better in Search Results

The internet has leveraged the common man with the power to do things they always wanted to do. Today people are defying 9 to 5 jobs and are taking up freelancing jobs. Freelancing allows people to develop a brand out of their services. Quality services are always going to find a buyer. If you are adamant with quality and are on time then you are going to be successful in the world of freelancing.

Content Marketing is the best strategy for startups and for small-scale businesses. When you do not have that big investment you need not to pay a lot for marketing. Content marketing is going to help you cope with the challenges.

Fresh Content:

It is important for your business that you are publishing new and trending content. Fresh content is the new love of the search engines. They have an algorithm ‘Query Deserved Freshness’ and this algorithm comes under play every time an obsolete topic is being searched all over again on the world wide web.

This is somewhat related to event blogging. This algorithm of Google flushes all the old articles out of its database and looks forward to indexing new and fresh content. Now that you have an understanding of how Google works, it is time for you to publish new and unique content on your blog.

Vertical Search Results:

According to Webmasters and Pro-bloggers SEO is dead. It died with Google rolling Panda updates in 2012. Now that SEO is dead, what is the procedure followed for ranking a website? The rules are still the same. You need to follow the guidelines in order to be visible to the search engines.

Keyword density, Meta description, alt tags and optimized images are some of the common things you will have to take care of. Follow the same old paradigm of ranking along with link building and you will see your business grow by leaps and bounds.

Search engines keep involving themselves because webmasters tend to master the tricks and leaves no space for the newbies. With the changing algorithm there remains the scope of development and progress for the newbies in the town.

Vertical Search Results are related to ranking of the webpage through the images embedded in it. If you are adding the requisite keyword and alt tags to the image then you are allowing search engines to index your blog because of the image you have used and optimized.

Getting Your Website Righteous With Google

It had been quite a while since I had gone through some of the Google tutorials that I used to watch when I was first getting started with building an online business presence so I decided to go back into these and nose around a bit and I was startled with what I had found.

Despite all my work recently trying to understand SEO, keyword searching, building backlinks, building more website content and doing a myriad of other things all in the name of building organic traffic, I found the traffic had not been growing like I thought it should be doing so I decided to go back to basics and that meant taking another look at Google itself, which brought me back to some of their tutorials.

I quite literally stumbled upon their “Google Console” tool which I hadn’t looked at in close to a year and I found it by going to my browser and initiating the “site: (and then your full site domain name)” command which is a quick method of looking at your own website’s page names and descriptions with a view to improving on your text for them.

I reacquainted myself with the Google Console tool and was totally startled to find just how much I had fallen off the wagon with respect to running a clean website as Google would view it. Google by the way is motivated by its advertisers to present quality websites to its consumers so they are regularly surfing our sites and recording things that they notice which we need to be fixing up to remain high in their search engine rankings. You may have great content, terrific SEO keywords and descriptions in place, lots of quality backlinks etc., but if your site is not “Clean” they just won’t be seeing you.

The Google Console application by the way, is found in the “webmaster directory section of the Google website – you can also find it under the “Google Tools” selection if you are using Chrome as a browser. Before you can start using the tool, you will need to open it for the first time and copy the “SPF – TXT” record link they will give you and then go to where you have registered your domain and paste it into your.txt record line attached to your domain. Then you will need to go back to the tool and verify your ownership of the domain (just a button click to complete this step). Once done, you will probably need to wait about 24 hours or so to give Google a chance to run its queries against your site so it can start recording for you within your console what your site errors are.

So here is what I was startled to find out about that needed to be repaired.

First, I had 14 error 404’s where links were still going to pages that did not exist any longer.

I had several “Duplicate Record” Description/Meta Tag errors where I had copied old pages to create new pages and had not remembered to change the Meta data on the new pages. Google does not like duplicate pages with the same Meta data in place.

There were several web pages where I had become lazy and had not filled out complete descriptions in the Meta data area.

There were a few pages where the Meta tags did not match up with the page titles and descriptions – this again as a result of copying new pages from old ones and forgetting to update the Meta tags or the descriptions or the titles – in any event, they were out of synch.

Google now places a big emphasis on your webpages being friendly to mobile devices in order for your site to be seen as being clean. This was a new requirement from when I had first started building this site so a number of the pages were not “Responsive Design” compliant – 19 pages in fact. This is fixable. The first thing you have to do is ensure that every one of your pages contains a line of code it the meta area of its header information that configures your “Viewport” – and that is how Google describes the error it gives you the message “Viewport Not Configured”. Search Google help for Viewport Meta code and you can get to the instructions for inserting this code along with the code string itself.

Font to small: There were 4 webpages with font set too small to work properly on mobile devices.

Touch Elements to Close: There were several webpages that had buttons installed too closely to be easily and separately usable on a mobile device – they would overlap on that platform so they needed to be spaced further apart.

Flash Usage error: The site still been using some older “Adobe Flash Player” scripts that had to be deleted in about a dozen places. Apparently, Google does not like how the older Flash players work on mobile platforms – there are issues on some of them so they would like you to abandon your older flash players on your webpages in favor of newer technologies.

So bottom line here is that the website is in process of becoming fully “righteous” again with Google and I should get there in the next day or so and would hope to see the search results start to pick up again. All these months I have been regularly working on the site to improve it, I have also been sloppy at times and/or just didn’t realize that I was doing some things wrong and as a result, was hurting the Google rankings.

So a word to the wise, get setup with Google Console and get your site righteous with them to see your viewing numbers go up. And they will know you are working on these tasks and I suspect you will be rewarded accordingly because as you fix items, you can hit buttons within the console to say the item was fixed and you can retest pages for the mobile platform errors so you can see what you need to do page by page to get them compliant as well. Once righteous, you can focus on your SEO again and really start to rack up the viewing numbers and the sales.

Dan has lived a successful entrepreneurial career for over 30 years. He has been a consultant, entrepreneur, systems architect and developer, investor and business owner and is now using this knowledge to create a series of “no charge to the consumer” videos and articles in an attempt to help others pursuing entrepreneurial business endeavors of their own.

The 4 Key Benefits of SEO for Small Businesses

If you are a small business owner and are not using SEO services, you are leaving big money on the table. With over 60% of consumers searching for products and services online today, and the number only going to increase with easy passing day, you simply can’t ignore this handy solution to expand your customer size.

Here are 4 key benefits of SEO for small businesses:

1. Create a website that is loved both by users and the search engines

Create a clean, crisp and well-structured website that provide seamless user experience. With easy navigation, users are bound to stay longer on your website and increase page views. Content centric websites such as blogs and sales pages will keep your users engaged and motivate them to buy from you. Plus, a clean website is loved by search engines and they’ll rank your website higher, thereby increasing your visitors.

2. Improve your Return on Investment

With SEO, your page rank will improve on the search engines. This will bring you more organic visitors- REAL people who are interested in what you have to offer. This will improve your click through rate and boost your revenue, thus giving you increased return on investment.

3. Enjoy Higher Conversions

Search engine optimized websites are crisp. They take least loading time, are easy to navigate and are gadget friendly. They can give you seamless viewing experience on all digital gadgets including tablet, smart phones and more. As such, the viewer enjoys viewing your website and is likely to spend more time on your website and even become a paying customer for a long, long time to come.

4. Create Brand Image

Today, branding remains the most vital aspect of marketing. If you can create and fortify your brand image, people are willing to pay top dollar for your products or services. With higher search engine rankings, you’ll be able to create a brand image in the minds of your visitors. People trust brands more and therefore, if you are a small business, you must create your brand image, whether locally or across the geographical boundaries. Best is, unlike other media, you don’t invest millions in advertising… It would just take a few thousand to create a brand image with affordable SEO services!

In these days of stiff competition, you simply cannot have a static website. You must create awareness about your web presence and that’s precisely what SEO will do for you.

Just imagine, you are one among the few million businesses doing exactly the same business as you… How do you expect the customers to find you? Don’t get lost like a needle in the hay stack. If you invest pennies in SEO today, you will reap pounds tomorrow. Such is the power of SEO!